The importance of effective leadership to driving improvements in service quality and raising performance cannot be challenged, particularly in the present economic climate with today's leaders facing bigger challenges than ever before. How well equipped are they to face these mounting obstacles and how assured can they be that they have the right teams in place to tackle these key issues? Our approach recognises that successful leadership demands clarity of purpose; the ability to communicate that purpose persuasively; the capacity to cut through bureaucracy; a desire to learn as well as seek and test new ideas; effective use of available resources; and constant focus on impact and outcomes. Our support includes: